Semiotics
The study of signs and symbols.
A way of understanding the literal and the possible meaning
of images and words.
Denotation: refers to the literal meaning of a word,
the "dictionary definition
Connotation: refers to the associations that are
connected to a certain word or the emotional suggestions related to that word.
Images of Semiotics
Consider camera angles and what they suggest.
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Camera angles
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Composition
~ Close up / long shot
~ Use of props, background
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Who it is
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What they are wearing
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What do they look like (image/expression/eye
contact)
Colours in Semiotics
Red is the colour of
blazing fire and blood, blue the colour of cooling waters and the sky.
This is Connotation.
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